In a bid to support Nigeria’s small businesses, OurPass, Africa’s fastest one-click checkout, has announced its partnership with SME Growth Lab. The partnership will aid the rapid growth of the small business community in Nigeria, granting greater access to financial support and educational resources.

OurPass is partnering with SME Growth Lab to provide local businesses, particularly small businesses with more payment options, and business aids to minimise cost and payment barriers that usually come with running a business. SME Growth Lab is a subsidiary of The Fifth Alley, a digital marketing and creative agency. The Fifth Alley launched the four-week accelerator programme, called SME Growth Lab, to upskill business owners; designed to equip business owners with digital skills and give them access to knowledge and mentorship that will transform their businesses.

Speaking on the recent development, CEO and Founder of OurPass, Sam Eze, stated that “With this partnership, OurPass will provide businesses under SME Growth Lab with great incentives, sizeable discounts for their customers, and access to educational resources.”

“OurPass and SME Growth Lab have partnered to provide a well-suited platform that will help small businesses increase their customer retention and loyalty,” he added.

With its one-click and headless checkout payment solutions, OurPass guarantees merchants increased traffic, lower customer churn and greater customer satisfaction. What's more, OurPass reduces cart abandonment and increases order value by reducing friction in payment. By using OurPass, merchants increase their average revenue per user, sales conversion rates and customer lifetime value.

The Fifth Alley was launched in October 2021 and remains committed to planning and executing efficient marketing campaigns and digital initiatives for startups, entrepreneurs, and SMEs.

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