A major problem I faced as a merchant while running one of the fastest-growing athleisure brands in Nigeria, was cart abandonment. We looked into why we were having such exits on the cart page at Smileys.Africa and found out that customers don’t like filling out forms. People remarked that it takes a little bit of time and it's also frustrating when you have to enter your payment and delivery information multiple times.

I joined the OurPass team to solve this problem; the goal at OurPass is to make checkouts easy, fast, and secure for shoppers and businesses. We are doing this with our one-click and headless checkout products. In this article, however, I will be focusing more on the one-click checkout solution. Compared to some of the big brands around the world, OurPass shines through as the fastest one-click checkout platform.

* OurPass, Clicks: 2, Speed: 8 secs

* Apple, Clicks: 2, Speed: 10 secs

* PayPal, Clicks: 3, Speed: 26 secs

* Bolt, Clicks: 5, Speed: 43 secs

* Shop, Clicks: 4, Speed: 48 secs

What is a One-click Checkout?

You might be confused as to what a one-click checkout is and how it works. In summary, it is the easiest and fastest way to checkout. One-click checkout uses the default payment credentials and shipping information saved to a customer's account to make a purchase with the click of a single button.

Since most customers use the same information for most transactions, this saves time over the cart and checkout method.

This solution is solving critical consumer pain points, resulting in increased revenue for merchants and a seamless shopping experience for buyers. When you realize that consumers everywhere value ease of payment, as a merchant, you will understand that you need to adopt frictionless commerce technologies such as a one-click checkout.

Why should you go for it?

One-click checkout is usually the best choice for merchants who get a lot of repeat buyers or impulse purchases. When selling specialized hardware or complex B2B solutions, one-click checkout might not appeal to your buyers. These buyers always consider their purchase before making it. On the other hand, if you are a merchant selling the necessities of daily life or even eye-catching fashion items, then instantaneous ordering might be just what you need.

A common downside of one-click checkout is that merchants and customers may not always be able to exchange information about an order. However, based on my experience as a merchant, I was keen on solving this downside with the OurPass one-click checkout. Before checking out with OurPass, a shopper gets all the information they need before making a purchase and the merchant gets all the information they need to fulfill the order.

With the OurPass one-click checkout, no more filling out long forms or purchasing in fear of exposing your credit card information on an unsafe website. The benefits of the OurPass one-click checkout is not just speed, ease of use, and security, the company also provides you with support as well as evolving services and a solid network of users and merchants.

As a merchant, if you can provide an aesthetically beautiful checkout solution for your customers, you'll have a much higher chance of converting them. Shoppers want a fast and seamless shopping experience. So, if you increase the speed of your checkout, you are optimizing your conversion rate. Essentially, the simpler a checkout experience can be, the better.

To wrap it up

* One-click checkout is not just for the big companies: Whether you have one customer or a thousand, adopting an effective checkout platform and getting creative about improving the customer experience is always a smart move.

* Speed isn't the only benefit of OurPass’ one-click checkout: While this is an important aspect, it’s just one of many. The company will also provide you with support as well as innovative services coming with a solid network of users and merchants.

* There is a lot of competition out there for businesses: Hence, it is best to stay on top and ensure high conversion rates by thinking beyond simple solutions. If you’re a merchant, One-Click checkout is your chance to improve your marketing, customer experience, and overall sales.

To start with OurPass as a business click here and as a shopper, sign up here. You can also reach out via Twitter, Instagram, Facebook, and, Linkedin.